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Contact person: La Neoteca
Service category: Design


Design & Architecture Studio
La Neoteca is a Design and Architecture studio focused on companies and specialized in marketing and technology.
Today an attractive design is the first step to a successful business, but also a design suitable for the current market and new technologies is synonymous with success.
Most purchases made in an establishment are due to a set of decisions in the design of the premises. The most fundamental is an attractive design and according to the aesthetics of the company, but there are certain criteria that must be taken into account about human behavior. Concepts such as the unconscious or directed circulation of the user, placing impulse purchase products, using sound and smells to provoke emotions, subliminal messages, merchandising and other criteria that range from the traditional marketing or color psychology to neuromarketing where mirror neurons or symptomatic markers are important aspects to consider.

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Contact person: La Neoteca
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